Applying Video to Web Design


Telling a story is the common ground of web design and video editing, as well as creating visuals that will attract people and convey your brand’s message.  And in this digital age, more videos are being generated and more users prefer videos and images than just another plain text. This motivates every brand to add a video or embed a video background on their web design to help bring the design to life. It also helps create a group of followers in the digital space.


As a creative design agency, we at MicroCreatives thrive on giving quality services to our clients. One of which is our web design and video editing services. We have been helping a number of clients in turning their visions into life.


But adding a video into your web design doesn’t guarantee that you’ll be achieving the same results as others. That is why in this article, we’ll be sharing the things you need to know about merging video into your web design – it’s beginning, how to use it, and the trends in making one.



2013 was the year when video background rose to popularity. And by that point on, it has been a tool used to engage people to visit their websites. Creative portfolios for design agencies, artists, and musicians are the first patrons of this kind of web design. Then, big time businesses from different industries rose and dived into the trend.


Designing and editing a video before is quite a hard work since resources and the technology were limited. But now, with just a simple click of a camera, even on your smartphones, anyone could capture a great footage. And matching it up with a number of video editing apps to choose from, anyone now could produce a quality video eliminating the hassle process it’s done before.


2005 was the year YouTube rose to fame as the most popular medium where people can upload and share videos online. Now we can see on many different platforms, businesses sharing popular clips, advertising materials, and brand commercials playing non-stop to be viewed by million paved way to the birth of innovation in the creative design and advertising industry.


By that time, YouTube gave an ordinary individual a power that other websites cannot give before, a power to create videos and share it with whom they liked to, regardless of experience and technical abilities, or lack thereof. YouTube made it easy for simple videos and campaigns go viral overnight.


Now we are at the pinnacle of design evolution. Digital tools like HTML5 and ActionScript gave way to animated sequences in websites. These tools created an easier process of developing videos and other visual footages. Having this kind of technology brings an opportunity to fuse web design and media platform in producing one compelling visual scheme taking user experience to the next level.


Many factors have contributed to the popularity of videos in web design. From faster internet connections to improved browser performance, web designers are now able to integrate video into their designs.


The thing to do now is to learn using these tools or hire someone else to do it for you. But before making that decision, what is your objective in having a video mixed with your web design?



Here are the some of the goals you can achieve when merging videos with web design:


To enhance designs

Motion, movement, animation – these factors can help transfix visitors to your website. It should grab attention and captivate the audience.


Web designers have been pushing boundaries in making their designs applicable to every device. From animated gifs to cinemagraphs, having the designs viewable on desktop computers and smartphones is a deal they consider.


Remember that a badly implemented video can destroy even the best design. What’s important here is to make a visual atmosphere where your creativity is center-staged.


One example of this is used by VU Sunglass. Their online website showcases a video background, depicting quality products at a decent price. Yet the video adds to the timeless elegance the brand is known for.


To make the user’s journey and experience better

Having a video to complement web design is one thing, but having that extra interest as a way to ensure to keep your audience coming back to your website is another. In this case, they aren’t coming back to witness your design, but they now have an experience with it that they want to recount.


Meritek showcases the video mouse-over effect. For every tab the mouse hovers, a small clip is featured. A small detail on an IT recruitment website could ignite excitement as the user explores their website.


Users may just come and visit your website to purchase or check out a product. But the possibility of them staying and returning to your page may result from the wonder and fantasy of the storytelling of the video in the web design.


To convey brand’s message

A picture is worth a thousand words,” and a video is defined as a compilation of moving pictures. Just imagine how many words you can fit into just one frame. It saves you more web space and adds to the aesthetic of the design.


This can provide a much easier way of transcending your message to your audience. By giving them visual representations, the message can be easier conceived and comprehended.


Use it to express what your brand stands for and its niche and what it aims for. This can be a great way to show your brand’s personality.


Having a visual experience that will establish an emotional connection with your visitors is one of your targets. And one the best way you can show it is through a video.


One example is Whiteroom’s website. As they share their brand vision, their audience understands their stand in the industry by first making it about their customer and slowly translating to how they build their products and its journey to their consumers.


To promote product exploration

Having a short clip showing how your product works and in motion creates trust with your customers and possibly convert prospective consumers.


This style displays your product in an excellent manner. It gives your customers better details of the product by having an interactive exploration of the product in their minds, leaving them with the feel that they’ve used the product which is better that seeing an infomercial.


An example of this can be viewed on the website of Keecker. They allow the user to get an in-depth exploration of the product even if they’re only watching it.



Playing with contrast

If you’re a beginner in using video as part of web design, whether you are using it as a video background or video-mouse over effect, it is best to use contrast in the design.


Build contrast between the video and the page text. The basic rule is to use lighter text with a dark video and darker text with a lighter video. Master the technique, then explore.


The trick serves for both the objective and aesthetic purposes. You need to read the text and you need to see the video. By complementing both will give you better results in terms of the user experience and an interesting design.


Silent videos

It’s a bit off-putting to have an auto-playing loud audio on your web page, especially if the user didn’t ask for it which will become more annoying than entertaining.


Also, some users have their own music playing when surfing the web and some don’t even have speakers or headphones, which makes it senseless to have a looping video with sounds on.


That is why most of the videos incorporated in a design are muted by default. Videos in design are programmed to auto-play but not to make any sounds.


Partial-height video

Planning the size of the video frame is a must. Some conform to a full-screen size featuring the video and some are in a smaller frame.


There is no size requirement for using one, but the size shouldn’t overwhelm the users. Finding the perfect dimension that will contribute to the design is the key. You should know how to allocate other access to the area of the page.


The video is there to help lure the customers to discover more of your website and not to limit them by the video itself.


Parallax scrolling

A good juxtaposition can provide a visual change on every scroll. Some designers opt for a design that plays with the parallax effect. The effect makes the contents in the background to shift as you scroll through the website.


This specific development would definitely require customization and/or a combination of plugins. An example of this can be found on our very own website. As you scroll down our home page, a change in the design happens, accompanied by animation and our production photos.


Video background resources

WordPress has options and plugins you can use that can help you get it done. And since using video as a part of the web design is still relatively new to the scene, it is quite challenging to find other options available.


These options aim to help web designers and developers to generate ideas to fabricate a unique user experience in creating fascinating designs.



Entrepreneur magazine has pointed out things to consider in using video as part of web design. We should keep in mind that:

  • Video backgrounds are meant for websites where user interaction is more important than the user interface.
  • Page speed is important. Having a slower connection can be a trouble for your video and the design. Make sure the video is properly compressed and coded.
  • The proportion of the design should work on many devices. Your design may be applicable to a full-screen computer, but looks crumpled on a mobile device. Making sure that the design works on many devices will work wonders for your digital space.
  • The video definitely increases visitor engagement.
  • The shorter the video is, the more it should be updated.
  • An up-to-date Apache or Nginx server will deliver the video just fine.
  • Having enough knowledge in using HTML5, CSS, and JavaScript will give you the results you want. These innovations are created by humans and only humans can break and recreate it to produce more opportunities for innovations.

Remember that the video and web design should not divert attention from what’s really important, which is the brand’s message. Focusing first on what your brand wants to say is the perfect step before getting into the design.


Your brand statement will serve as a map that will direct you to the right path your business should take. So having a concrete core of the brand is a prime need.