July 27, 2017 John No Comments on Why Bad Design is Bad for Your Business
Why Bad Design is Bad for Your Business
Design, both as a process and as a product, requires time, money and thorough consideration. But in our fast-paced world, businesses need to continuously provide an endless supply of content or product to keep their brand in circulation, to catch up with competition, and to get ahead. And here is where the problem starts; the pressure to produce non-stop in a shorter span of time results to poorly executed design, which can hurt your business.
But first, what is bad design? While it cannot be unilaterally defined, there are a number of characteristics many design experts and enthusiasts agree on that constitutes as ‘bad’. An infographic listed down particular ‘stumbling blocks’ in design that hinders growth and profitability for your business.
- Too many steps
- Too much clicking
- Too much scrolling
- Too much reading
- Incorrect information
- Not well organized
- Difficult navigation
- Text is too small
- Not enough information
- Too much going on
As a creative design agency, MicroCreatives has a team of professionals that will help you identify these from the get-go. And to make sure our projects meet expectations and standards and are of high quality, we propose a feasible timeline to our clients and put as much effort on conceptualizing as the actual production.
Below are the damaging effects bad design can do to your business:
Risk of Losing Consumers
Using a poorly designed product is frustrating. Let’s say your website has poor usability – calls to action are easy to miss and the interface is not intuitive. With many other websites with the same information or experience users are looking for, having something “completed” so quickly and without a lot of thought and planning can cause your website to lose visitors, risking your business to lose customers.
Designing based on what your user wants is the key to your success. That kind of process may take a while. From data gathering to sampling and creating wireframes, there are many things required in providing a better experience for your customers.
Creating a great and worthwhile product takes time. And part of the process is to forecast issues and hurdles before starting development. Out of the forecast, the next thing to do is to create a detailed plan to prevent mishaps and then come up with a procedure that is cost- and time-efficient. But when things are being rushed and the planning stage is neglected, errors occur during the development stage and cause the project to start over again. The usual misconception about rushing is the thought that you will also get to save more money by skipping processes that you think are unnecessary. But in reality, you’re just setting yourself up for excessive expenses.
Another mistake is skipping the testing and feedback stage. Designers create prototypes for the team to test their product and see areas that need improvement and then provide a constructive feedback. But when a product is released prematurely, instead of your team seeing the imperfections and the designer fixing them immediately, users will be the first one to observe and experience the flaws of the product which will eventually turn into bad reviews. These flaws and mistakes in the process will not only backfire to your brand’s image but also the financial aspect of your business.
Diminishing Product Activity
Consumers’ satisfaction should always be the priority. Releasing a product or design that doesn’t satisfy their needs could cause your sales, web traffic, and brand awareness to decline.
Products that are designed and created with thought and critical assessment are appreciated by users. It may be hard to see sometimes, but bad design can and will negatively affect your business. Creative agencies are present not only to help you with your brand’s creative needs but also to offer you guidance on every step you make for a long-term success.