7 Ways to Save Your Content from Being Obstructed by Design
Your website is one of your most important marketing tool — and one of its most important characteristic is optimized user experience. However informative or compelling your content is, your conversion rates will suffer if your site has poor design and structure.
From finding ways to be inspired and building a workspace that will give productive atmosphere to using the latest design tools and innovation as well as best design practices, designers have taken the extra mile to create designs to the client’s standards and true to the brands they’re designing for.
Here are 7 ways you can do to avoid committing design mistakes that can overpower or obstruct your content.
Typography is the art of strategically placing content to complement a design. Making sure that everything has appropriate space, texts are readable, and everything isn’t in disarray are some of the things a designer should keep in mind. But having too much space or not having enough room to allow your content to ‘breathe’ is an offense some designers commit blindly.
The average line spacing for websites with longer content ranges between 120% and 150%. And for smaller ones, you may adjust the line spacing to ensure text is reader-friendly.
Finding the right balance between readability and keeping the design in a natural flow is the key to avoiding a chaotic design. Even for text wrap, applying the same rule with related elements can make a much cleaner design. Hitting the right medium between the two will provide a better experience and mobility to your digital space.
Also ensure that your contact information is easy to find and offer the quickest, most accessible methods to reach you. At the same time, do not underestimate the value of a strong, well-placed call-to-action. This enables you to maximize user engagement or interaction and capture their interest in order to facilitate conversion effectively.
Consistency is one of the key traits a designer should possess, when ti comes to communicating with clients, producing great designs, and beating deadlines. But when it comes to the things we see on the screen, the concept may not apply to all. A design that contains photos and text buttons in the same size may not look appealing. On the other hand, constantly seeing things on the same scale can be boring.
Creating designs that are composed of a variety of contents in a variety of sizes can create a visual interest and help drive users to what they are looking for.
Mark the Hierarchy
Creating a better user experience is one of the things a designer keeps in mind. Part of it is to create a design that is easier for users to access and maneuver. A web design that is unorganized and perfunctory is troubling to users and might cause them to leave your website.
Design hierarchy should be based on the most important component of the content down to the least. Grouping and ranking information can help you design a web space that will be user-friendly. Guide users step by step on where to find information and how to get there is the best way we can guide our users.
A systematized website based on the idea of hierarchy creates a focal point and engages the users in exploring more about your website and brand.
Focus on the Basics
Images in good resolution and incorporating accurate contact information are some of the basic things designers may forget to pay attention to. Links, search navigations, and global footer are important elements that can be easily overlooked.
Minor details are everything, and a simple button that isn’t working, broken hyperlinks, pixelated images, and outdated or wrong contact information are things that could make your website lose legitimacy and users.
Keep It Concise
The attention span users have for digesting content is short. That is why it is important to keep your content as concise and uncomplicated as possible.
Some websites suffer from having way too many words even when the information could have been explained briefly. Clear, concise, and simple doesn’t have to mean boring. Content can be presented creatively and compellingly without being too complicated and tedious to read. Providing clear instructions and using the language your audience speaks are some solutions.
Clarity in everything in your website will not only keep your users interested but will also not let them feel alienated.
Use Sharp Images
Every designer has received images and files in the wrong format or in low resolution. And due to time constraints and lack of other options, some designers may just end up using these poor quality files. There are also instances that when designers ask for better quality images, clients would think that it doesn’t matter and allow to use the lower quality images anyway.
Both designers and clients should know that low-quality files should be avoided. No matter how good the design is as long as you’re using a disappointing image, it could kill any design. In this digital age, there are a lot of high-resolution devices that your website can be viewed on and it will be very obvious on those devices the flaws that your website has.
Don’t Overdo It
Keeping up with the trends is one thing, but putting all of them in one basket can get messy. One of your website’s aims is to provide new digital experience to your users without showing off as gimmicky. Adding spectacle to your work will demonstrate innovation when used in a smart way.
Do not overdo it. The trick is to pick one or two aspects that would set the web design apart and let it influence the rest. Whether it is an unusual color, animation, odd photo combinations, or illustrations, mixing something new with something that is classic is enough for the design to stand out.
Designer tricks can add interest and user engagement. But just like everything, it should be used with proper balance.
Observing best design and content placement practices at all times is a smart way of spending your time. What’s even more time- and cost-effective is to outsource web design tasks to specialists, such as creative outsourcing agencies. MicroCreatives is a creative outsourcing agency in the Philippines consisting of designers, web developers, animators, and copywriters who have a keen eye for details and are skilled and experienced in the best creative practices.