July 20, 2017 Sid No Comments on Does Your Contact Page Really Work?
Does Your Contact Page Really Work?
We can’t stress enough the importance of having a website that accurately represents your brand and is designed with the user’s experience as a priority. Your website is your online representation and of course, you’d want your market to have a satisfying experience with it and to find exactly what they’re looking for from it. So let’s say your website is responsive and optimized, user-friendly, has complete product/service information, and receives a lot of web traffic. But does this web traffic convert to inquiries and/or purchases? How many calls or emails have you received since your website has gone live? If your answer is not a lot or is below expectations, maybe it’s time to ask, does your contact page really work?
The contact page is one of the most vital elements of your website so it makes sense that you should put as much effort designing and developing that page as much as the other parts of the website. It’s the ultimate destination, if not the first thing your users look for when they want to get in touch with you. It’s the opportunity to turn a casual visitor into a loyal customer. Even if your website ranks well on search engines, it’s pointless if it doesn’t help with your revenues, which is the definitive goal. Visitors found what they need and have decided to ask for more information from you; but if your contact page – or lack thereof – does not meet their standards, you won’t just lose potential customers; eventually, that stellar web traffic will also diminish.
So what went wrong? Here are some of the signs your contact page is not effective enough to convert visitors.
Hard to Find
Your contact information should be easy to find. Some visitors go to your website because they’ve made a decision beforehand and went to your website to find out how to contact you. Some also go through your website and wait until the last moment to finally decide to contact you. Either way, your contact information should always be easily accessible.
The link to the contact page should be part of your website’s main navigation. Across your pages, don’t forget to place clear calls to action that encourage users to contact you and direct them to the contact page. Putting your contact information on the website’s global footer is also best practice. This includes an address where they can visit you, a phone number, email address, and links to social media accounts. If you have a contact form or subscription form, place the respective button on the global footer as well. If your business has a physical location, incorporating a Google Map not only adds convenience for customers, but it also optimizes your SEO.
Contact Form is Not Working
Broken links are easy to recognize. On the other hand, when the contact form is not working, you wouldn’t know it until you start to wonder why you aren’t receiving messages. When doing quality checks before your website goes live, test if your contact form is working by sending a trial form and see if it goes to the right inbox. Furthermore, it also helps when the fields in the contact form are simple and easy to fill out. The form should at least have fields for the user’s name, email address, phone number and their message. If your business caters to other businesses, then add a field for their company name.
It’s also not enough to just do a one-time checking. Always test your links and your contact form periodically and take necessary actions immediately to fix any error. If the repairs would take a while, make sure you provide your visitors with other ways to get in touch with you.
Insufficient or Wrong Information
Another reason why periodical quality checks are important is to make sure the contact information is accurate. If your point of contact has changed because he or she has left the company or for some other reasons, you should also update the email address on your website. This applies to those that have specific contact persons (“Look for xx – firstname.lastname@example.org”). If you have changed your phone number or have moved to a new building, be sure to update the information on the website.
There are also instances that a user prefers to send an email rather than calling. Some also want to find more information on other sources such as social media. If you have more than one contact channel, list them all on the contact page. Give your web visitors more options to reach you. Beyond allowing them to choose what they are comfortable with, giving more contact options is also a plus on accessibility. You may have visitors who prefer to send you an email or a message on social media because of their hearing problems.
No Contact Page
Worst-case scenario: your website doesn’t have a contact page at all! Sure, you have your contact information on the sidebar or footer, or perhaps just mentioned in the About Us page or Products/Services page, but not everyone will assume that they can find it there. Some may not even know to look at the footer since they are expecting your contact details to be in a separate page.
Create a special page for your contact details, along with the contact form and other websites where you have a presence. As mentioned, make sure that the path to your contact page is clear. Make it part of your main navigation and your call to action that leads to your contact page should clearly indicate so.
Make it your goal to encourage your website visitors to get in touch with you. And also make sure that once they are encouraged, they actually have somewhere to go to send you a message or call you.
To ensure your website is up to standards, including your contact page, work with experts that specialize in creating and sustaining top-quality creative products both offline and online, including websites. Outsource to creative outsourcing agencies such as MicroCreatives. Not only you will have a web designer and developer to work on your website, we also have our in-house creative director and quality assurance specialist to test all the functionalities on your website, making sure that everything runs smoothly.