6 Reasons Why You Should Avoid Online Website Builders
If you’re looking to setup a website for your business, don’t ever consider making it with online website builders!
Online website builders are easy to use, do not need previous technical knowledge, and are usually offered by web hosting companies to help you quickly gain an online presence. Some of the popular online website builders include Jimdo, Squarespace, Weebly, and Wix. Affordable and as user-friendly online website builders are, they are limited and less powerful compared to content management systems (CMS) such as Drupal, Joomla, and WordPress.
What are some of the reasons why some businesses choose to go with online website builders?
- As temporary site
- For testing
If you think settling for an online website builder will save you money in the long-term, think again. Sure it ain’t heavy on your pocket, but you’ll only get what you paid for – your website will also find it hard to increase ROI, or worse, to break even.
Online website builders are less flexible than CMS – they cannot easily scale for complex and more dynamic features and don’t adapt to more specific niches. With very limited features and tools, your website will be left out of the competition and won’t rank well in web search results.
Search engine optimized websites rank higher in web search results. Search engine algorithms rank websites according to relevance and responsiveness, among hundreds of other factors. A website that does not comply with SEO guidelines has a slim chance in getting “relevant.” Basically, you’re invisible in the online world.
Many online website builders display ads that obstruct the visual appeal and user experience of the website. Even if you have taken your time to customize your website as much as possible and create effective and valuable content for your target audience, ads can still make your website look unprofessional.
Online website builders are just website builders, nothing more. You can only do so much with the tools and features offered by the builder and no additional support. Online success doesn’t end in just having a website. It’s actually the beginning. With CMS, you can add different plugins that will help you optimize your website to its fullest potential, and even integrate with other platforms, such as social media.
Moreover, there are security and reliability issues. Often, website builders run on their company’s servers only, with fewer working with independent site-building applications. You wouldn’t want to take the risk of leaving valuable and confidential data that could damage not just your business but your customers as well.
While online website builders are cheaper and often come with web hosting, it doesn’t really mean that it’s practical just because it’s cheap. Once you have stopped paying, your website will go offline. Plus, online website builders lack the flexibility that CMS has. For example, with WordPress, you can easily download WordPress files if you decide to move to another web host. You can’t do this with online website builders. You will have to start from scratch or go through the laborious task of manually transferring content one-by-one if you choose to move to another web host. In the long run, it’s not so practical, after all.
CMS and Outsourcing
Some businesses don’t deal with CMS since it can become too technical and challenging for them. We advise that you consider venturing into outsourcing your web development needs. Creative outsourcing agencies like MicroCreatives offer all-around digital creative services that truly care about the success not only of your website but also of your brand identity as a whole.
Our web developers, graphic designers, content writers, and animators will be with you every step of the way in creating and promoting your website and content. Aside from a CMS-based responsive and dynamic website that adhere to best SEO practices, you will also have a creative team that will help you connect to your target, expand your reach, and deliver your message through an online presence that actually serves its purpose.