[Infographic] The Social Media Ad Platforms Cheat Sheet
The internet is rapidly growing along with technological innovations to help you market your brand. Smartphones and mobile devices are increasingly becoming a necessary part of our everyday lives, and with this comes the increasing dependence of people on social media to look for relevant and trending content. It’s easier to connect with audiences and consumers across the world through the worldwide web or find reliable agencies so you can outsource creative services.
According to the global survey conducted by We Are Social, almost 70% of the global population owns a smartphone, and more than half of the world’s internet traffic comes from mobile devices. The study also found that there are 2.8 billion social media users around the world.
In general, social media use has grown by 21% every year. These numbers are projected to steadily rise year on year, which makes it imperative for businesses and retailers to hype their social media marketing and advertising campaigns.
With social media advertising becoming more competitive by the day, it’s important to choose the social media platform that can more effectively reach your target customers. Each social media platform offers unique advertising and marketing opportunities.
Let’s discuss the three most prominent social media platforms that can help you reach your target consumers.
There are more than 1.5 billion daily active Facebook users who spend approximately 50 minutes on the platform each day. Most marketers are aware that Facebook’s organic reach has significantly declined over the last few years. So, if you want to reach your target market using Facebook, you need to start paying them.
The good news is that Facebook ads enable you to target people using specific demographics, behavior, and interests. This makes Facebook an incredible platform to launch a marketing and advertising campaign to increase awareness and engagement for your brand.
Whatever your advertising goal may be, Facebook has a specific ad type for it, along with recommended placements. Ad types include links, carousel, canvas, collection, post boosting, page likes, event responses, app installs, and newsfeed ads.
Click here to know more about the different ad types and the different requirements.
The amount of text in your image will impact the number of people your ad will reach, so it’s best to use minimal text. To ensure that your text-to-image ratio passes the standards that Facebook has set, you can check your image in their text overlay tool.
There are 317 million monthly active Twitter users with over 500 million tweets sent each day. To date, Twitter remains a robust platform for business-to-consumer (B2C) advertising.
According to a recent study, 66% of Twitter users discovered new brands and businesses through Twitter advertising, and that 94% of these users intend to purchase from the brands that they follow.
While Twitter advertising is only a few years old, the social media platform has introduced innovative ways to advertise with them. The pricing model of Twitter ads utilizes a bidding structure, which you can set to automatic bidding or maximum bidding.
Of course, you can set a specific budget for your campaign so that you can control your marketing and advertising costs. There is no minimum bid required, and advertisers only get charged after a certain user action is achieved.
It’s easy to start a Twitter campaign, as long as you make sure that you have SMART (specific, measurable, attainable, relevant, and timely) goals lined up for each ad. So, learn the ropes of paid advertising on Twitter to leverage the potential that this social media platform has to offer.
Whether you’re a small or large business, you can set up marketing and advertising campaigns through Instagram. As a seven-year-old platform, Instagram has quickly gained popularity and now boasts more than 700 million active monthly users.
Because of this quick growth, Instagram has developed their platform over the last year to include videos, business profiles, and advertising. There are now over 8 million business profiles on Instagram and more than 1 million active advertisers.
Instagram advertising has been successful that in March 2017 alone, over 120 million Instagrammers engaged with businesses through website visit, phone call, email, or direct message after seeing their Instagram ad.
These statistics are enough proof that Instagram is an effective platform to increase your brand engagement and sales revenue.
Your audience is increasingly becoming dependent on their mobile devices in their everyday lives. With the mobile technology available nowadays, it’s important to consider that your social media ads are also being viewed on mobile devices. By knowing who your audience or buyer persona is, you can determine which device and platform they are using so that you can reach them more efficiently and effectively. Our team here at MicroCreatives can help you optimize your online presence through written and visual content that best capture what your business is all about.
No man is an island. Sociability is innate in every human being. In fact, one can even say that socializing with other people is one of man’s basic needs. Technology is bringing people closer together, and social media is making it easy for people all over the world to connect. Take advantage of this, and position your brand where your audience can see you!