September 10, 2019 Chess No Comments on Fail-proof Techniques to Ace Your Design Client Pitch
Fail-proof Techniques to Ace Your Design Client Pitch
A great client pitch is one that can grab hold of their attention effectively from start to finish. Basically, your main goal is to leave a great impression that will leave your potential or existing clients breathless and get their most coveted YES.
In the creative field, customers tend to change their mind spontaneously. So, while we list fail-proof techniques, understand that not all written here will work for you. But, however your design pitch needs to be presented, there are common elements in each pitch that when executed flawlessly, will win you more clients in no time.
Presenting doesn’t have to mean you’re the only one allowed to talk. Understand and get the audience’s pulse, get them involved. Know that not everyone will understand creative/design jargon, so consider making your pitch simple yet catchy. Getting the client engaged in your presentation will most likely get them hooked. Try to ask leading questions to at least help you set up the presentation better. Encourage them to ask questions! Additionally, let the client talk about themselves so you can, in turn, know more about them and their preferences.
Be prepared and anticipate questions
Don’t go into a presentation unprepared. Anticipate possible questions thrown at you by the client. They’ll want to know all about the creative service you’re trying to sell and how you’ll be able to help them in the long run. Don’t be afraid to answer inquiries as honestly as you can. Let them ask; it means they’re interested. Best to try and anticipate possible questions and be ready. Nothing beats a design presentation with complete information. Cover information you think the client will need to know, talk about possibilities, what your creative product or service can solve, and talk about possible solutions together. If you get them to ask, “when can we start?”, then you know you did your creative pitch well.
Be subtle and natural
Keep in mind that hard-selling your design or even just your general design idea doesn’t always work. We’ve all experienced being on the other end of a hard-selling sales pitch. Though it may work for some clients, most of the time, it just ends up ugly. When it seems like you’re just throwing ideas here and there, take a step back and try to see the bigger picture. Clients can sometimes feel when you’re just after nabbing that project and not after establishing a possible long-lasting client-designer relationship together. Establish trust and get the audience involved naturally. If you can, try to make yourself more familiar before the design pitch and do it ever so subtly.
Be confident, don’t panic
Present your pitch as confident and as natural as you can. Remember that in the eyes of the client, while they are not yet sold on the idea of you being the best creative, what they expect is for you to know what you’re talking about and to live up to those expectations. Don’t be afraid to be bolder and more authoritative when it comes to your work. Sell your idea in a way that shows the client you’re in control, in charge, you know what’s going on, and will not tolerate errors under your watch.
Digitize your creative sales pitch
All information and materials about your pitch should be available in soft copy format ready to be sent over to your client via email when needed. Everything should be accessible online. Work on a solid online presence, and also have open online correspondence so the client can get in touch with you easily.
Keep all your communication lines open
When the designer, or any creative professional for that matter, is unavailable and there is no open communication, the client may feel like they’re talking to a wall. Working in the creative world, everything is mostly done online anyway, so make sure you respond to emails as soon as possible. Be professional and manage expectations.
If you end up needing help with your own sales pitch, you can rely on the professionals at MicroCreatives. Our proposals and pitches are all bespoke and custom fit for whom we will be presenting to, with their type of business and all requirements in mind.