How to Properly Apply Long Scrolling on Your Web Pages
Since people are usually found engrossed in their mobile devices, tablets, and laptops, it’s smart to make the right adjustments to web pages and make them responsive and easily accessible on the go. This is where long scrolling or infinite scrolling excels! Long scrolling, single page sites are awesome since they present all the information the user needs on one functional page.
Simply put, some upfront benefits of long scrolling pages include:
- Navigation made simple
- Engages users better
- Works well with portable/mobile devices
Most mobile pages have moved on to long scrolling; the technique lets users access chunks of information with a simple swipe or without any additional action. More and more people are found on their devices and the trend makes it easier for them to get to the content that they need. A responsive infinite scrolling page adjusts depending on the screen size of the device. The scroll ends up going longer as the screen gets smaller (to ensure all content makes it on the page).
Now that we know the advantages of long scrolling, here are some techniques to guarantee that this trend will work effectively on your web design.
Use visual cues and visible navigation options
Tell page visitors that there’s more if they scroll down through ‘visual cues’. As subtle as an arrow pointing off-screen or a text that says ‘scroll down’ are enough to inform users that more of the information they need can be found below the fold. Along with visual cues, page navigation for infinite scrolling web pages always needs to be visible. Users may get lost on the website when all they do is scroll. Make sure your page visitors can determine their current location through visible navigational cues.
Pro tip: When designing for smaller mobile devices/smartphones screens, it helps to hide the navigation bar as users go down the page, just to be visible again when they scroll back up. This makes it so the navigation bar doesn’t constantly take up and cover a large portion of the screen.
Apply animation and interactive design
Scroll length depends on the content and not the other way around. When the site decides to tell a story, it should be presented in a smooth, organized, and linear fashion. Keep the site and its contents organized to minimize user confusion. Use functional animation to make the content transition easy. Animation and interactive design help long scrolling pages seem less monotonous or boring. Long scrolling pages can be brought to life by creative elements like parallax scrolling and scroll-activated animation.
Pro tip: When applying parallax effect for storytelling, the background image should move at a slower rate than the foreground content. When done properly, the animation should show a smooth and engaging visual narrative that also creates an illusionary depth, better visual effect, and immersion.
Page visitors won’t mind the length of the scroll when the long scrolling page is engaging, immersive, and intuitive. Always make the design convenient for your users and also have their browsing experience in mind. When in need of more pointers or to learn more about how you can update your web page to a long scrolling page, contact MicroCreatives, and work together with the creative team’s adept web developers and designers!