INFOGRAPHIC: The Rules of Visual Hierarchy

In graphic and web design, it is important to apply visual hierarchy in order to present information in an orderly fashion – by offering visual assistance, putting emphasis to certain data, and guiding the human eye from one element to the next. Hierarchy does not only make design look pretty, but also it prevents clutter and noise that may overwhelm the readers.

Design website DesignMantic.com outlines the “15 Golden Principles of Visual Hierarchy” that serves as a helpful guide in design in general. Our team of graphic and web designers at MicroCreatives employ these important guidelines accordingly. Knowing the medium – print, web, etc. – is vital when coming up with the appropriate hierarchy to use. Even a simple-looking design takes planning and many elements to be considered. Once these are understood and the rationale behind them, common mistakes can be avoided.

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