‘Product Sans’ and the Rebranding of Google

In the beginning of September 2015, Google introduced a new logo and identity, officially announced in the company’s official blog.


The new Google logo

The new Google logo marks the rebranding of the company, its latest among the many changes over the past 17 years. From a simple search engine in 1998, the new logo and rebranding represent how Google and its various products have become a vital part of our lives over the years, and are updated “for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”


Google’s new logo features a minimalist and modern design, with softer colors and a new sans-serif typeface which the company calls ‘Product Sans’.


Google's Product Sans logo

Product Sans is a custom, geometric sans-serif typeface that has been developed by Google to adjust to the ever changing needs of its users. The new Google logo was developed by considering the “scale, interaction, and legibility, giving users a consistent and beautiful experience of the Google brand.”


Google's Product Sans rolled out across all its services

Aside from its new logo that can be seen typically on the browser page, Google also rolled out its new branding and identity design across the web and its Android apps. Replacing the little blue ‘g’ icon is a four-color ‘G’ that matches the new logo. This will be featured on Google’s web services as well as to Android apps.


New Google branding on its mobile apps and icons

The new Google logo, icon, and rebranding does not only inform its users that they are using Google; the new branding and identity shows how users interact with Google. “For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing.”


Check out the video below to learn more of Google’s latest update and its evolution over the years.