Tweaking the Blueprints for Your Restaurant’s Online Presence

Fine dining restaurant


Food is a fun business to enter into. Cooking your servings well and then presenting it to customers who appreciate your culinary creations can be a deeply satisfying endeavor. Fixing up a hearty fare for the patrons coming to your restaurant, though, is different from promoting it across different mediums. Posters and endorsements are one thing, but you need to go online if you want to gain more reach and attract more customers.


A Website or a Food Blog?


Building up and managing your online presence can be possible with various options. This would depend on your online marketing goals, as a blog allows you to gain a more personal and conversational feel while a website has a more formal touch with the choice to add tabs for reservations, orders, and other functions. A food blog may suit ventures that want to emphasize a home-like, comfortable atmosphere on their restaurant while fine dining establishments may prefer a specially customized website.


Sample layout of a bakery website


Minimalist or Striking?


Large background pictures of tastefully prepared food can be enticing to see, especially on the home page. Many web designs dedicated for the use of restaurants feature mouthwatering examples of well-presented grub, whether on the chopping board or garnished in a plate. Slide sorters of colorful images of food, widgets for restaurant booking, special snippet markups for audio and video gallery posts, and even social media integration can be arranged.


For those wanting a simple touch, you can also turn white space into quite a visually-pleasing online space. It can set off small pictures well, with short spaces for descriptions. Graphic layouts such as a mosaic design and other creative ways to add tabs to the blog can also serve to trim the frilly designs that might detract the attention of your blog’s visitors.


Templates or Customization?


Designing your restaurant’s online platform can be a relatively easy project to undertake these days due to the amount of templates available. Many of them offer features adaptable to a particular design. Versatile layouts perfect for showcasing food and other graphically-rich restaurant content are also widely available. Many of these website and blogging architecture are retina-ready and responsive on any device, allowing you to create a website within two weeks or so.


Coordination with a web designer for a unique design may also be considered, but this can be heavier on the budget and more time consuming to do. It has its own rewards, though, especially if you aim to make your website stand out among your competitors.