4 Signs of an Untrustworthy Website

Measuring the effectiveness of your website when it comes to engagement depends on several factors: content, design, and user engagement, among many others. We broke down some of the most common faults that businesses and brands commit that make their websites seem untrustworthy, and how to fix them.


Very Little Information on the Owner of the Website

Don’t skimp on the website content and especially with vital information. Your website is a way for visitors and potential customers to learn about the product and service you offer and who your company or brand is. Nothing ticks red flags more than leaving the About Us and Contact Us pages as barren as unattended land. When the About Us page is low on content – or in some websites, this page doesn’t even exist – it feels impersonal and less trustworthy. Same goes with having no contact information – it could make your visitors think that the website is hiding something. Lack of information may lose the chance for customers to get to know you because the page looks sketchy and then you increase your bounce rate instead of possibly higher conversion rates.


To counter this: Spice things up a bit, don’t leave page visitors hanging and make your website more personable. You may need to “humanize” the site more by improving and working on the content so the page visitors feel like they don’t just connect with the website, but develop connections with the people behind the website and the brand. There may be a need to tell a brief story about the company, the brand, the products, and how the business came about, along with the people who make the team. You could also share pictures and share user insight and reviews.


Hidden Domain Name Information

Private domain name registration protects your privacy and minimizes unwanted solicitation, letting the page owner stay in control. But if you’re a public entity, you must be open about who you are and how to get in touch. Websites with hidden domain name information look suspicious Don’t hide your website domain name information from public view since there are other ways to be safe online without having to withhold information from your visitors.


To counter this: Simply do not hide who owns your domain. It’s a normal response for humans to be a little skeptical when they think something is being hidden from them and it begins the cycle of lost trust, and the same thing goes when the website has private domain name registration.


Poor Privacy Policy

A less than thorough privacy policy could mean bad for businesses and websites. According to a survey by The National Fraud Information Center, 25% of people hold off online purchases due to fear of having their information stolen online. In this day and age, no one can be entirely safe online, but people still want to have a sense of security when doing transactions online. To set your business and website apart from the “bad ones”, make sure you review your website’s privacy policy and if it needs work, act on it.


To counter this: Let users understand that you care about them, especially their information. Improve your website’s privacy policy so it openly lets users know just what sort of information you collect and store. Make sure customer information isn’t shared with untrusted third parties and never violate consumer trust! Despite more and more people sharing information needlessly online, many still care about what the website collects and what it does with their information.


Outdated and Substandard Content

If websites could gather dust and cobwebs, those with outdated content would be covered with them. Make sure to take the time and review your website and keep it up to date. Other than infrequently updated content, substandard content is just as bad. Substandard content could mean outdated information, bad design and content, too many ads, and long load times. Check the website for any issues that could come up due to inactivity and neglect. Keep ads to a minimum.


To counter this: Search for broken links, old articles, and don’t abandon your website for months on end. Constantly check that links are still up, articles are relevant, update information if there have been changes with the products or services, the company, and its people. Substandard content, on the other hand, should be fixed as well. A study by researchers at Stanford University states that readers and page visitors will most likely decide whether a website is trustworthy or not based on visual appearance alone. Make sure the page strikes a difference and leaves a great first impression.


With the help of this information, boost your website’s trustworthiness by applying the aforementioned best practices. Get the help of an expert web developer for best results, along with skilled web designers for better appearance and navigation, and smart copywriters for effective and engaging content.