Taking Advantage of the Trends: Website Design and Marketing in 2013

If you want to drive growth for your business using technology, it would pay to look at the tech trends that are shaping website design and marketing in 2013. These trends reflect how users interact with technology, which is a prime medium for you to expose your brand, grow your customer base, and ultimately, boost your company’s sales.

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3 Tech Trends Influencing Web Design and Marketing

  •  It’s not just Apple and Android anymore.
    Apple and Android are the titans of the mobile sphere.  However, new players have emerged, with the introduction of new devices like the Nokia Lumia 928 (based on Windows) and the BlackBerry Z10.While Nokia and Blackberry lag behind Apple and Android devices in terms of market share, these new platforms open a multi-channel mentality when it comes to mobile. If your business already has an app for iOS and Android, you can also consider creating one for the Windows Phone or Blackberry. Nokia, for example, has a great hold on customers from emerging markets, and so it’s great for your business to develop an app for this platform if you’re planning to expose yourself further in that market.

    Be sure to test your app’s appearance on new devices and see how it responds. Remember to plan accordingly, since testing on more devices take more resources.

  •  Your new toy: HTML5
    HTML 5, the latest version of hypertext mark-up language (HTML), is the coolest new toy that developers can use to build dynamic and interactive sites. But why create a Web app using HTML5? An HTML 5 web app that runs in a browser can be accessed from various platforms, which can maintain consistency in appearance and performance across all devices—and that can save you a lot of time and resources.
  • Make it cool. Make it fun. Make the experience last.
    Websites are no longer a boring stream of pages that can only be navigated by scrolling up and down. New elements can now be integrated into web development, including multi-directional scrolling, pop-up modal windows, and media-focused design. These new elements break our notions of how websites should look and function, giving your web developers more ways on how to interact with your content and your brand.

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