February 19, 2016 Chess No Comments on The Evolution of Web Animation
The Evolution of Web Animation
Animation on the web started way back in the early days of the Internet with just GIFs (Graphic Interchange Format), which were then introduced in the late 1980s. GIFs are often used for short loop pixel animations and also some video but it didn’t provide much of an interaction with users.
Flash animation then came into the scene and has enabled websites to add animation and sound to their pages. By this time, animation was simple and allows vector-based animation instead of the low resolution and often pixelated sequences GIFs offered. Flash animations are made in Adobe Flash, among other animating software and come in the SWF format. A problem with Flash is it does not work well with smartphones and many mobile devices and is now not supported by Apple and all its devices. When Steve Jobs decided to stop supporting Flash, he said,
Flash was created during the PC era – for PCs and mice. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.
When looking into incorporating web animation into your page or website, there are pros and cons to consider when it comes to each animation technique.
Other techniques used in web animation also include APGN and SMIL, although they are not supported in all browsers.
Treat the use of animation on the web just like a design decision with the outcome an improvement to the overall appearance and user experience on your website. For more information on web animation, explainer videos, and web design, get in touch with MicroCreatives, a creative outsourcing and design agency based in the Philippines. Our web designers, animators, motion graphics artist, and web developers will work with you to create seamless and interactive web animation and integrate it to your responsive and user-friendly UI/UX web design.