[Infographic] 7 Video Trends and Statistics for Content that Stands Out in 2019

 

Video has been rising in popularity over the past years. By 2019, it is expected that 80% of global internet traffic will be video. Forbes reports that 90% of consumers find that videos drive purchasing decisions, with 81% making a purchase after watching one.

 

Brands and businesses have adopted video into their digital campaigns. 87% of online marketers use video content in their strategies, with 52% noting that video reaps the best ROI among other types of content.

 

Video marketing has accelerated the year-over-year revenue of businesses to 49% faster than their contemporaries who failed to take advantage of the medium. If you aren’t leveraging video in your digital campaigns yet, 2019 is the time to do so.

 

Capturing Audiences with Video Content in 2019

Create video content that stands out and succeeds in increasing consumer engagement, boosting website traffic, and converting clicks.

 

A video has about 10 seconds to hook and engage audiences with its content before viewers completely scroll down the page. Create quality videos that are not only attention-grabbing, but are relevant and responsive to shifting trends and consumer behavior.

 

Here’s an infographic of the trends and statistics in video marketing to help you create video content that will delight your audience.

 

7 Video Trends and Statistics for Content that Stands Out in 2019 - infographic

 

Video has now become a critical tool for sales and marketing. From standard, pre-produced videos, there are now different formats and ways you can maximize your video content such as animations, shooting in vertical mode, broadcast videos, virtual reality videos, and more.

 

Drive Action with a Strong CTA

About 86% of companies know how powerful video content is. Produce content that attracts viewers, keeps them engaged, and eventually entice them into buying.

 

Once you’ve captured your audience’s attention, make the most out of it by having a compelling call-to-action in every video. Take advantage of the video player technology that allows you to include a pop-out CTA, or embed contact forms in your video.

 

Make the First Few Seconds Count

People have a short attention span. According to Ad Age, 33% of viewers will stop watching a video after 30 seconds, 45% after one minute, and 60% after two minutes. Convey your message in a 2-minute video or less before you lose your audience’s attention.

 

Since videos auto-play on most social media channels, create a video that immediately captures the audience’s attention in that brief window of time when they’re scrolling through their feed. Start with your brand message and use fascinating elements in those first few seconds. You’ll have a high chance that a viewer stops scrolling the moment your video starts playing.

 

Pay Attention to Orientation

Over half of video content is viewed on mobile phones. People usually hold their phones upright when scrolling through their social feeds where a video auto-plays. Hence, a vertically-oriented video is more user-friendly.

 

In this mobile-first age, square-shaped and vertical videos are only expected to grow. Thus, more brands and businesses are adapting to this format.

 

Give Your Viewers an Immersive Experience

Virtual reality videos give the viewers an immersive experience a regular video can’t deliver. This goes the same for 360-degree videos where you can pan around the video in every direction.

 

Businesses in the travel, tourism, and real estate industry can best benefit from these formats. They can show a complete picture of the destination and let customers explore and experience a location as if they were there.

 

Get on Board the Live Streaming Trend

Live video content generates more views and engagement as well as shares and comments than the standard, pre-produced video. Viewers love live content and it’s continuously growing in popularity and strength, with 13% of video web traffic coming from live videos.

 

One of the numerous advantages of doing broadcast videos is cost-effectiveness. It allows you to save on production costs; the video will be streamed as is and where is. Plus, live video streaming allows viewers to post comments and ask questions in real time, which you can immediately address. This gives you the opportunity to engage your audience without having to host a costly event.

 

Make it Appealing Even without Sound

People who scroll through their social feeds in public places watch videos without sound or music. Make sure that your output is visually pleasing and comprehensible to keep the viewer watching, even without audio. Use striking and relevant visuals and add subtitles or closed captioning to ensure that your message or campaign gets across.

 

Transcribe Your Video

Including a transcript in your video makes it easier for search engines to scrape and index your content. You can insert the transcript in the audio portion of your video, or include it in the description box along with an overview of your video.

 

Having a transcript means having more indexable text that will help you rank for more search queries. Include the right keywords to help search engines understand your content.

 

Wrapping Up

Video content is taking over, and they’re vital to driving your traffic and boosting sales. Keeping up with the trends and embracing the power of digital media will keep you on top of the game.

 

To boost your brand awareness and consumer engagement, produce quality video content that hooks the viewers in the first few seconds and holds onto them until the end. Work with experts who offer multimedia and animation services like MicroCreatives. They bring life to your ideas and produce remarkable videos that stand out, which helps push your brand forward.