[Infographic] A Guide to Creating Compelling and Engaging Social Media Posts



When you’re a business entity, posting on social media is easier said than done. It’s not like you’re posting on your personal Facebook account or tweeting on your Twitter timeline where anything goes is OK. For one, you’d want to convey a professional yet friendly tone when speaking to your target market.


You must understand that every platform works differently from one another and be mindful of what, how, or when to post your content or social updates to get the most out of your marketing campaigns on each channel. You could also engage your audience better when you offer content that resonates well with them.


In fact, there have been studies that delved into the reasons people share content on social media, and the finding is that anything valuable and entertaining and which appeals to emotions gets shared easily on across social networks.


Here then are additional insights on how to write compelling and engaging social media posts:




Facebook is the largest social network in the land, boasting about 1.5 billion daily active users who like to read and share good content. No doubt, it’s the platform that could lend a wide reach to your content and promote your brand to your target market.


Whether you’re aiming to get likes, shares, or comments, you only need to know a few basic rules of thumb to leverage Facebook marketing for your brand.


To start off, you need to provide content that shares relevant and updated information about your company, industry, or community. Don’t forget to include videos or images to increase user engagement. Remember, optimize it for the mobile app, which is very popular among users.


You could also feature humorous stories with a personal touch of branding from your business to help you connect with a larger part of your followers. Polls and surveys that tackle topics in your industry or business in a light-hearted manner can also drive people to your page, especially those who want their voices to be heard.


To make your content available and accessible to more users, avoid posting randomly or at any time that’s convenient for you. Know when most of your followers are online before you publish your posts.



You might find Twitter’s microblogging platform too limiting because of the number of characters you’re allowed to use, but you only need to dive a little deeper to discover just how equally powerful this platform is, especially for B2C advertising.


To be successful on Twitter, you need to master how to write short, casual, and straightforward tweets that don’t exceed the maximum 280-character requirement. Leave space for 10 to 20 characters, so your followers can include your handle in their retweets. This way, people outside of your circle can discover your brand, as well as your online social content.


Keep track of mentions from your customer base who generously give positive feedback about your brand, and retweet these on your timeline.


The platform can’t accommodate more than one topic in a single tweet, but you could work around this limitation by directing your readers to your blog for more of your full-length content.


The most engaging tweets are those that tell real-time news, niche articles, and other interactive content such as questions and polls with equally attractive visuals and a relevant hashtag to boot.



With Instagram, you get to hit two birds with one stone: that is, you can use the photo- and video-sharing platform to market your business and at the same time, use curated content to complement your feed.


You’d want the quality of your photos to be perfect, so editing or enhancing apps can come in handy for your Instagram posts.


It’s also essential for you to make wise use of the elements that are available to Instagram users such as Stories, emojis, hashtags, comments, or DMs to enable people to discover your brand and engage with your posts. For example, you could add well-crafted hashtags as a comment on your posts to make your content discoverable among people who are searching the web for similar posts.


Apart from your content, you could feature curated photos and videos from Instagrammers. This practice can help you drive targeted traffic to your page as people known to your followers might come across the curated content, thus increasing your brand exposure along the way.


Instagram also allows you to run sponsored posts, in which case, you could reach out to industry influencers who can help you promote your brand, product, or service to the platform’s audience.



To date, more than 1 billion people are using YouTube to upload and watch videos—making it an ideal medium for your video content.


In fact, the power of this video service seems to appeal to six out of 10 people, according to a survey commissioned by Google in 2016.

YouTube can give you more leeway in creating various content types, from video walkthroughs to tutorials that actually show rather than just tell your message. It also allows you to perform your marketing tasks through relevant techniques or tools like SEO, tags, and CTAs.


To stand out from the competition, give your video content a creative title and a descriptive summary, which may also include links to your website and social media pages.


Crafting epic content for social can influence and encourage your followers in positive ways. This is where outsourcing copywriting can be helpful to your business.


If you’re unsure about how to make your social media posts compelling and engaging for your target audience, you could hire the best, most experienced outsource copywriting services to give your company’s social media marketing the boost it needs.