Satisfy Your Creative Palate With These Tasty Typefaces!
Ellen Lupton once said, “Typography is what Language looks like.” Well if that were true, language would be bold, thin, big, petite, elegant, messy, bright, hazy, classy, futuristic, sophisticated, and quirky – I could go on and on!
Those are just some adjectives that describe the different looks of typefaces. Who knew letters could have different personalities just by changing their look? Well, “You The Designer” compiled a set of videos featuring these fascinating typefaces in motion!
The videos creatively show how you can change a simple typeface and transform it into something better, more ingenious, and something more visionary. Who knew there were a hundred or even thousands of ways to play with different typefaces? Whatever the mood, setting, or theme, you have in mind, there’s surely a typeface with that specific character! Just like the videos suggest, if you only open up your imagination, you can always make it look better and better!
Not only are these videos entertaining, it also shows the different kinds of typefaces through the use of the alphabet – A for “Arial,” B for “Baskerville,” C for “Cochin,” and so on. It also shows a brief history of the different types of typography. From the earliest years in 1499, Garamond was born, in year 1706, Baskerville was first invented.
It also gives a brief background on typography and how it is made through a variety of illustration techniques, and the specifications of the selection of typefaces, point size, line length, leading, and kerning. We also get to learn the anatomy of a letterform. Yes, letters do have parts and they consist of the stem, baseline, ascender, descender, counter, serif, x-height, and so much more.
I guess, we can say that we owe a lot to typographers, graphic artists, and art directors because they are the inventors of the different typefaces visual designers now use in this digital age. Without it, a lot of what we see now would be bland, boring, and dull. As Jeffery Keedy would put it, “A good photographer is someone who communicates a point of view with skill, imagination, and makes the type taste good.”