The Elements that Make Content Buzz-worthy
As a creative agency, MicroCreatives aspires to help brands to be heard in any way possible. And one of the ways we help our clients is through content marketing. Publishing blog articles, press releases, and infographics are great ways to get a brand known, especially in building hype. These types of content can also easily fuel social media posts and reach a number of potential consumers.
But what happens after that? Will the content sell? Sell, in a way that people are reading, reacting, and benefitting from the message that the content is supposed to convey.
After a long process of researching, writing, and editing, it is pretty heartbreaking to find that the content doesn’t leave much impression on the readers.
What factors should you work on to make your content earn readers’ interest from start to finish? Improve content and make those little heartbreaks go away. Below are the two most important elements worth considering in making content viable to take readers on a fantastic journey one word at a time.
Hook, as its name suggests, is the technique responsible for catching the readers’ attention. A content that has an effective hook sparks interest among the readers and makes them want to see more and to keep on reading.
The hook is usually found in the first two paragraphs of an article. While the headline or title works as the first thing that readers will see and therefore needs to attract attention to provide awareness, the hook in the first part of the content should then build interest to encourage readers to develop desire with what was being presented and to take action. The headline usually sets the platform for the hook, then the hook works its magic in keeping the readers hooked up to the end of the article.
Writing an introduction that will sustain the readers’ attention can be very challenging. Here are four ways to ensure the introduction has a great hook:
Statements like “What makes people unmotivated in a workplace?” or “Does coffee matter?” will create a conflict of thought in the mind of the reader that will make them read throughout the article. Asking the right questions in the beginning of the article triggers that feeling of guessing the answer and reading up until the end to know if you got the answer right. Getting a good grip on the audience’s attention is the prime goal of in the introduction.
All about the reader
Make the readers part of the story. Involve and engage with them by talking to them directly, by using second person words “you”, “your”, and “you’re”. Directly addressing your audience can improve the reading experience and gives them a sense of involvement.
Focus on making your content relatable to what’s happening in their daily lives. That way you will directly target the niche that will most probably benefit from your content.
Storytelling and intrigue
Storytelling can be better conveyed with characters with dialogues or even monologues. This hook gives somewhat an access to delve into the inner thoughts of the writer. It also creates intrigue and keeps the readers hooked to see how the story will unfold.
Introducing a story within the content is also a way to keep the audience reading. As long as the story is relevant to what your content is, this hook will work. The readers will be compelled to figuring how the story matches the article’s headline. This helps your readers pay more attention to what your content is trying to say through the storytelling process.
Making a claim
Challenging your readers’ point of view can be used as a hook. Usually seen in the headline and the introductory part of the article, making a claim also creates intrigue and aims to create a robust discussion between you and your readers.
This opens an opportunity to attract both sides of the argument, sparking their curiosity to read on and see what you have to say to back up your claim.
The idea is the main purpose of the content. It is the backbone, the thought that you want to share with the readers. An article that has delivered a great idea builds desire and inspires the reader to take the action that you expect them to do.
Having a good content idea is important. Your idea is the core of your content and it answers the question, “what’s in it for them?” The idea needs to provide benefit to the readers. Will they get valuable information from the content? Perhaps the idea is to entertain? Does it encourage them to contact you or buy your products?
The idea will denote the possible outcome of your work and how the readers will receive your work. A good idea should move or inspire people to share your article with others.
Making the audience read throughout the end is done through the hook, but making an impact on the readers should be done by the idea.
Ways to effectively apply your ideas to content:
Write a literal headline
Create a temporary headline that denotes exactly what you want to communicate. This will help you avoid detouring to other ideas and directly resolve the given conflict in your content.
A great idea should give a number of benefits to your readers. This is the practical analysis of your idea. Your idea should be beneficial to your readers.
Having a refined message and meaningful content can create a more enjoyable experience and could turn an ideal prospect to a patron.
Hook and idea work hand in hand. Through your hook, your ideas will be absorbed by many people; and because of your idea, it makes reading your content worthwhile.
These elements are crucial since they form the substance of your content. Readers could easily move on from your content to another if your holding factor is weak. And the rewards of your content are at risk if you haven’t had a good grip on what you want to say.
Understanding these techniques may require time and experience, but are essential to producing content that will create awareness. Honing your skills, dedicating enough effort and finding the technique that works best for you will ensure a buzz-worthy content.
However, we understand that running a business requires your full attention and energy. You may have skills in coming up with great content that has an effective hook and idea, but it can be time-consuming and can also be mentally exhausting. Don’t hesitate to look for the right outsourcing partner to help you with content marketing, and even managing your website. Inquire today and learn about the creative services, including content writing, graphic design, web development, and animation, that MicroCreatives offers.