November 25, 2016 Chess No Comments on UX Strategy that Works
UX Strategy that Works
It is a designer’s role to aid with providing great website UX. There is no equation or secret recipe, but it might help if designers pay enough attention to the user’s needs, goals, as well as the technical and practical constraints, among other things that need to be further looked into. A successful UX strategy can be attained at some point, but the process won’t be so simple. Use this UX strategy blueprint and take note of the three key points provided below to improve UX strategy in your web design.
The website’s UX strategy should focus on the main goals of the business, the client, or the project. Envision what the end result looks like and work towards that vision. Work with a couple agendas and outcomes, but make sure to prioritize ONLY what matters and never stray from the main goal. When dealing with clients, make sure that the interface and user experience meet both the user’s goal and the client’s business goal. Typical business goals would include an increase in conversion, reduced bounce rates, increased time spent on the page, and reduced drop offs during an e-commerce flow. It might also help if you have a clear idea of what your long-term success looks like, and having a benchmark or even having snapshots of data can immensely help.
The UX strategy should meet most if not all, user needs. It isn’t called ‘user experience’ for nothing. Having a good grasp of what the target audience needs, wants, along with their usage behavior, can help. User goals can refer to something that is to be achieved through interaction with the website or application that is being designed. Take a look at this page, to learn more about the study behind the strategy, since it can help if a UX research phase is conducted.
Lastly, be sure to have a solid grasp of the business and user goals, then work with a technical feasibility. Dubbed as the “final piece of the puzzle in a UX strategy”, technical feasibility deals with understanding all project constraints. In this case, having a wide variety of platforms can alter and impact which design patterns to use. There’s the easy route of using ‘familiar’ or commonly used platform conventions so users have a smoother transition or experience. Since some technical constraints can and will arise, there’s another route where going with HTML5 might help, for example, just to make use of its different capabilities.
To summarize all thoughts, every project needs some sort of UX strategy since even the most basic UX strategies can help. If all three key points: business goals, user goals, and feasibility are carefully considered, then you’re off to a great start! For more information, or if you’re ready to work with a great design team who keeps your needs in mind, contact MicroCreatives today!