3 Reasons Why Creative Brief is Vital in Outsourcing Creative Work

Outsourcing creative work like, graphic design, could be tricky, especially when you have already established a clear vision of what you want but find it difficult to let the creative professional understand what you want to see. Good thing situations like this could easily be avoided with a well-detailed creative brief. So, to ensure that you are able to convey your specifications without much doubt, make sure that you have a well-detailed creative brief to guide the designer and to establish what it is that you are looking forward to seeing from them.


But what exactly is a creative brief and why is it important? It is an important document that creatives follow in executing what the clients ask. This well-detailed document is the foundation and the first level in coming up with the production of materials that clients expect from creatives.


To have a further understanding as to why a creative brief is vital in outsourcing your creative needs, take a look at the following reasons.



It would be amazing if you and the designer are able to envision the same thing in an instant, but that isn’t always the case. Often times, there is confusion as to what the client wants and what the designer is able to execute. But with a creative brief explicitly defining what the project’s goals, strategy, and characteristics are, understanding what the client wants to say becomes easier.


Dealing with unconventional and vague requirements tend to drag time and further complicates the communication as well as the execution process, even more when it is solely done online. By having an already established set of ideas paired with references for inspiration, the discussion becomes easier and the creative process also goes smoothly.



Through the client brief, specific details such as colors and fonts that you wish to see and not see in the final output are explicitly stated. All guidelines that pertain to the anticipated time the project is scheduled to be finished as well as other specifications pertaining to how the final output is expected to be is found in the document as well.


By providing a creative brief, the client is able to either limit or widen the possible ideas that the designer can employ on the project tasked to him. With proper guidelines, a more accurate timeline and a definite vision of the final outcome is imagined.



Having a clear and well-written creative brief eliminates the chances of conflict and provides more time in crafting the output itself. It becomes easier to reach an agreement between the designer and the client with everything needed explicitly stated and defined in the brief. The risk of the designer blindly crafting an output due to lack of cohesive information is also avoided in this manner.


Furthermore, the creative brief allows professionals to have a clear basis for when they calculate the estimated cost of the service.



The importance of having a well made creative brief sums up into one, and it is to be able to create the quality output that you wish to receive from designers without going through much hassle. Knowing exactly what you want as well as carefully explaining this to the creative professional through the brief enables a smoother creative process than having the designer try to guess which would fit best to what you have in mind.


If you’re struggling coming up with your own creative brief and would like some assistance, simply contact MicroCreatives and have all your questions answered in an instant. Our wide range of creative services, including graphic design, branding or logo design, web development down to copywriting and animation, have different creative brief templates that we could provide to you so you could simply fill them out.


Make outsourcing creative work easier and more convenient with a detailed creative brief. Let your creative partners make bringing to life your expectations a more progressive process for both of you.