July 4, 2017 admin 1 Comment on [Infographic] Content Production Strategies You Should Do on Your Website
[Infographic] Content Production Strategies You Should Do on Your Website
In this digital age, people are becoming increasingly dependent on the internet for information. Entrepreneurs and business leaders now grasp the importance of content marketing in their long-term success. Businesses both small and large are now in need of copywriting and website creation services to keep up with this trend.
Websites are built left and right, and approximately two million blog articles are posted each day. According to WordPress, a leading content management system (CMS) platform, there are 83.1 million new posts every month posted on their platform. That’s on WordPress alone.
Furthermore, it’s getting harder to cut through the noise, as users’ attention span decreases and more businesses are creating content and blogging. According to a Microsoft consumer study, the human attention span is now shorter than that of a goldfish, at just eight seconds (a goldfish’s attention span is nine seconds).
This means that you only have eight seconds to catch the attention of web users before they move on to another website. So, how do you stand out? The answer may sound simple, but it involves making a conscious effort to apply different content strategies to make an effective website for your business.
Whether you outsource copywriting services or write your own content, you need to practice these content marketing strategies to create an effective website that offers users engaging content.
These fundamental practices in content production can help guide you in creating valuable content that entertains, engages, and educates readers. Don’t forget the 10-second rule! If you can’t determine what the content is about by scanning it in just 10 seconds, then go back to these principles and revise your work.
1. Buyer Persona
Know and understand your ideal customer or audience by doing ample research. This can be done through conducting surveys or interviewing past and existing clients. Get feedback from people interested in what your website or business offers.
Your buyer persona will give your content marketing strategy direction and focus. Find out the main points, problems, and challenges that your buyer persona faces on a daily or regular basis, and offer solutions to address their concerns.
You’re not just limited to posting articles on your blog. Your content can be in the form of an article, a video, an infographic, a webinar, an eBook, or a case study. Once you’ve determined the information that your audience needs and wants, think about the content format they would appreciate.
If your ideal audience and customers are composed of C-level executives, managers, and professionals searching for business advice, they may appreciate case studies, eBooks, and whitepapers.
On the other hand, if your audience is composed of younger individuals looking for tips or life hacks, infographics and short videos may be more appropriate for them.
To determine the content format that your buyer persona or audience is interested in, identify the formats that are most frequently shared by past and existing customers, audiences of competitors, and people that fit your buyer persona. You can also look at your previous content to identify which ones performed well.
3. Topic Generation
Now, think of a topic that your buyer persona will be interested in. These topics should address their daily challenges and offer solutions. Don’t just copy or spin articles that your top competitor already posted. Make your content more valuable. Be original!
Ask yourself these questions:
- What hasn’t been covered yet?
- What can you write about that is more interesting than what has already been written?
- Is the topic useful for your audience?
There are a number of sources and social listening websites where you can get topic ideas from such as Buzzilla, BuzzSumo, Quora, Answer The Public, and other social media sites and forums.
Look at what people are posting and which ones are generating high engagement from the audience.
4. Headline Formula
Create a headline that will spark interest and invite readers in. Headlines must be complete in thought to set expectations of the audience. Be consistent. If your headline says one thing, then make sure that your content contains the same information.
Remember that 80% of website visitors will read your headline, but only 20% will read the rest of your content. This is why it’s highly imperative that you create a compelling headline to encourage readers to scroll down and read the first sentence of your article.
There are different formulas you can follow when writing your headline such as how-tos, quick tips, question formula, list formula, and so forth.
5. Design and Visuals
Your website needs to look professionally designed. It has to be attractive, engaging, and easy on the eyes so that your users will be encouraged to read and browse your other pages. It has to spark curiosity and interest.
The same goes with your content. Whatever it is you’re writing about, make sure to place images and graphics. Utilize white space and use fonts that are readable so that your audience easily digests your article.
Reading long paragraphs on any device, be it the smallest smartphone or the largest desktop computer, can be tiring for anyone. You need to let your reader’s eyes rest on beautiful imagery that supports your content between paragraphs.
Search engines are smarter now, and no longer do you need to stuff your content with keywords. Choose one to two long-tail keywords and focus on them.
Use these keywords in about 1-2% of your content. That means that if you have a 700-word article, that you need to mention your focus keywords three to six times.
However, ensure that your sentences aren’t awkward, and that these keywords fit right into the thought. Make sure that your title or headline contains your keyword. This is the first place a search engine goes to index your content.
Images aren’t SEO-friendly, so use your keywords in your alt text or alternate text so that search engines have something to crawl and can determine what your image is about.
Improving your web presence can be a challenge, but as long as you follow the best practices and strategies in content marketing, you can establish your brand as a leader. Our copywriters here at MicroCreatives can help you with reinforcing your brand using compelling copy, with the help of our designers, animators, and web developers to ensure it works best for your website.
Take your time in creating a valuable piece of content. Remember that a single piece of evergreen content that performs well is better than 20 blog posts that remain unread.